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Kate McKibbinSet up properly

Claude Like A CEO

5 stepsand a wizard for every one

πŸ€– For coaches and course creators who quietly suspect they're using about 4% of Claude

Most coaches use Claude like an intern. That ends today.

(five simple steps to set it up properly)

Claude that knows your business, sounds exactly like you, and quietly runs the three biggest time-sucks in your week.

$47 today (normally $197). Instant access to all five steps.

βœ“Roadmap sortedβœ“Content department builtβœ“Customer service runningβœ“CMO reportingClaude set up properly

Not a course to watch.

Not a pile of prompts.

You run the wizard, you walk out holding the thing.

If you can copy and paste, you can do this.

β€œI'm here to report on Claude like a CEO. I LOVE it! Everything is super structured, and you've made it so easy to implement. I feel like I'm permanently taking workload off my future self's plate.”

Eveline

β€œThis is not fluff. Many AI courses promise output or prompts that they don't deliver or make it so complicated you'd have to know Python. The lessons in this course ACTUALLY WORK.”

β€œI am an older gal and your direction and explanation are perfect.”

Christine

Kate McKibbin

The last year

Pulled apartand put back together, for the way a coaching business actually runs

Turns Out Everyone's Annoyed With AI, Not Just You

Turns out people running some of the biggest coaching businesses are just as annoyed with AI as you are.

I was at an event in a room full of very high level coaches (you probably follow many of them).

And of course, everyone was talking about AI. Or more to the point, everyone was talking about Claude.

What surprised me was what they were actually saying about it.

β€œThe first email sounds like me. Then the rest of them lose it.”

β€œI have to explain it from scratch every single time.”

β€œI've set it up, but it keeps chopping and changing on me.”

β€œI spend longer fixing it than I'd have spent just writing the thing.”

β€œI feel like I'm constantly behind.”

β€œI just want someone to show me how to do it well, so I can stop trying to figure it out myself.”

Same complaints. Over and over. From people whose businesses I'd happily swap bank accounts with.

And somewhere around the third conversation, it clicked.

Even the sharpest people in that room, and not to sound harsh here, are still using Claude like an intern.

Not because they're not smart (obviously they are), but because they're busy, because it's overwhelming, and because it keeps changing.

And, let's be honest, because most of the lessons out there were spat out by AI anyway, not written by someone in the trenches with their own business model who's actually set it up, tested it, and refined it until it works.

Meanwhile I'm sitting there a bit quiet, because I'm the annoying one who actually loves this stuff.

I've spent the last year pulling Claude apart and putting it back together, specifically for the way a coaching business actually runs.

So mine sounds like me. It knows my offers. And it's got better every single month instead of worse.

It's not that they can't do it. Nobody's shown them how.

So on the plane home I got the notebook out.

If I was going to get someone properly under the hood of Claude, fast, without any of it being scary or overwhelming, so that it made the biggest impact in their business for the smallest amount of effort... what would I actually get them to do?

That's how Claude Like A CEO got built.

Here's What Using Claude Like An Intern Is Actually Costing You

Not in money. In your Tuesday.

You open Claude. You type the thing. It gives you back something beige and vaguely corporate, with at least one word in it you've never said out loud in your life, that you then spend twenty minutes fixing.

So you close it and write it yourself. Again.

You've tried better prompts. You've tried pasting your offers and your voice in every single chat. You've tried the free stuff, where forty minutes later you know what a skill is but you still don't have one.

And you're still doing the $12 an hour jobs at 10pm, in a business you built to stop doing them.

It was never you. And it was never your prompts. Nobody ever sat you down and set it up.

What Happens When Somebody Finally Sits You Down And Sets It Up

β€œThe Claude like a CEO course was SUPER helpful! I felt like it did a great job helping you get a lot of things set up in a short time - we built out some serious infrastructure. I hadn't even thought of having a CMO-type use for Claude but was definitely needing that and trying to fill that gap with my own little prompts.”

Rachel

β€œI am leaving my review for Claude like a CEO. Honestly it way more in depth than I would have guessed... I always feel like I get so much info out of any of your programs, like more then I would even think to consider lol”

Alisha

β€œmy favs parts so far are the customer service department (cause honestly im so far behind on my youtube comments! :D) and i was blown away by the prompt that created my voice skill (10x better than what i already had setup, which took me several iterations already)”

Angie

β€œI've loved working through the Claude like a CEO course... the videos and workbooks are excellent... the difference in having the policy document and my voice inputted is already working dividends.”

Orlagh

πŸ’‘ So Here's What Claude Like A CEO Actually Is

Claude Like A CEO turns Claude from a tool you keep meaning to get good at into the thing quietly running the boring half of your business. Built over five simple steps.

Because right now it isn't helping, is it. It's another tab you feel a bit guilty about. Another thing you're supposed to be better at by now.

Five steps from now it's neither. It knows your business, it sounds exactly like you, and it's getting on with the jobs you've been doing yourself at 10pm.

Not a course to watch. Not a pile of prompts. Every step you run one wizard and walk out holding something that works.

Set-up wizard
Wizard running βœ“
Wizard copiedβœ“
Claude pasted inβœ“
Questions answeredβœ“
Your business built inβœ“
The lot installedβœ“
You answer β†’ Claude builds it

You Don't Build Any Of It. Claude Does. πŸ™Œ

It asks the questions. You answer them. It builds the thing.

Most AI programmes hand you a folder of prompts and wish you luck.

Thirty five sets of instructions, written for nobody in particular, that you're then supposed to customise yourself in your spare time.

Which you won't. Nobody does. That's why none of it ever gets used.

So here's what we do instead. Every single thing you set up runs on a stupid simple set-up wizard.

  1. You copy it.
  2. You paste it into Claude.
  3. It asks you questions about your business. You answer them, and a voice note is fine.
  4. It customises the whole lot to you and installs it. One click.

That's the job. Copy, paste, answer some questions.

Nothing to fill in later. Nothing sitting in a folder waiting for a spare Sunday that never comes.

πŸ‘‡ Everything You Get, Step By Step

Before we start

We hook Claude up to the tools you already use, and bring everything you've taught ChatGPT across with you, so you're not starting from scratch.

Your AI roadmap
Hand over firstβœ“
Hand over nextβœ“
Hand over after thatβœ“
Safely ignore
Safely ignore

01

πŸ—ΊοΈ Your AI roadmap

Most people lose months to AI making cool things instead of useful things.

This is the sitting that tells you which jobs to hand over, in what order, and which one buys back the most hours this month. Plus what you can safely ignore, because there is a lot in there you don't need.

Content department
We're promoting the workshop this week, give me five posts and the emails.
In your voiceβœ“
Beige caught

02

✍️ Your content department

We build the copywriter.

Then the part almost nobody does: your voice pulled out properly and locked in, with a guard that catches it the second it drifts back to beige.

Reply 1

Reply 2

Reply 3

βœ“Drafted, ready to send

03

πŸ’¬ Your customer service department

Your FAQs and your sales pages go in, and it answers like you would on a good day. Then the bit that makes it compound, where every answer it writes quietly makes the next one better.

Which means the replies your VA sends stop needing your eyes on them. Or if you've been doing it yourself at 10pm, the answers are drafted and waiting for you to approve and send.

Your CMO
Overnight report
This week's plan
Your next shiny idea
Pushed back

04

🧠 Your CMO

Plans, thinks, reports. This is where the business brain goes in, so Claude stops meeting you cold every morning. Set it running overnight and wake up to your numbers.

And when you turn up with your next shiny idea, it pushes back instead of cheerfully helping you commit another Random Act of Marketing.

Inside Kate's Claude
Business brainβœ“
Scheduled tasksβœ“
Dashboardsβœ“
Tools I pay forβœ“
Tools I turned off

05

πŸ”“ Inside my Claude

The walkthrough of my exact setup. The whole thing, open.

My business brain, my scheduled tasks, my dashboards, the tools I actually pay for and the ones everyone raves about that I quietly turned off.

Now here's the part that actually matters.

You'll finish with three departments running.

But the bigger thing is that you'll understand it. Properly, for the first time. So when you want to build something else out of it, you just build it.

No more poking at it and hoping. No more months lost working it out on your own.

🎁 Plus, The Bonuses

Bonus

πŸ–ŠοΈ Steal the exact AI I use to write six and seven figure sales pages

Hand it your offer, get the page and the launch emails back in your voice.

Value $297

Bonus

πŸš€ Cut your course creation time in half with my AI course builder

Give it your messy voice notes and half-finished ideas. It maps the modules, lessons and workbook while you make a coffee.

Value $97

Bonus

πŸ’¬ Turn your quiet group into the one people actually show up for

The community manager writes the posts, prompts and check-ins that get replies. Never write another one at 9pm.

Value $197

Bonus

πŸ“Š Know exactly how your month is tracking, in one question

My numbers dashboard. Ask Claude how you're going and get a straight answer instead of four tabs and a spreadsheet you don't trust.

Value $197

Bonus

🎨 Claude For Carousels

You hand over the content, and it comes back designed. Your fonts, your colours, your style, ready to post. Not a template you fill in yourself. Actually done.

Value $97

Bonus

πŸ” My five most impactful code words

One word instead of a paragraph of feedback. Already written, already built. You paste them in once and they work from then on, in every chat, forever.

Bonus

πŸ” Bring everything you taught ChatGPT across with you

Two years of training and context, moved over properly. Not the copy-paste memory trick that quietly loses most of it.

Priceless

That's $885 in bonuses, on top of all five steps. Normally

$197

Today you get the whole thing for just $47

What this actually looks like

What Tuesday Looks Like Once Claude Is Set Up Properly

Kate McKibbin⏱️ Laptop closed by 9:55am
9:40am

You open Claude and say β€œwe're promoting the workshop this week, give me five posts and the emails.”

9:41am

It doesn't ask who your audience is. It doesn't ask what you sell. It knows.

9:55am

You close the laptop. Your CMO already left the numbers overnight, three customer emails are drafted in your voice, and the FAQ document has quietly added the question somebody asked on Sunday.

You stop being the one doing the jobs, and start being the one deciding which jobs get done. πŸš€

Setting Claude Up Like A CEO Does NOT Require:

  • Being remotely techy
  • Claude Code (it's the scary one, it's the one everybody name-drops, and you don't need it)
  • Writing or customising a single prompt yourself
  • Handing over your passwords, or leaving anything running loose on your computer
  • Losing everything you've already taught ChatGPT
  • A spare Sunday that never comes

There's a lot of reckless AI advice going round at the moment. We're not doing any of it.

Love it or don't pay guarantee

The HelloFunnels Guarantee: Love It Or Don't Pay

Run the wizards. Look at what your Claude hands you back.

If you don't love it, email us within 7 days and we'll refund you.

A note from Kate

Hi, I'm Kate, And I'm The Annoying One Who Actually Loves This Stuff πŸ‘‹


Seven figures a year. Me and three part-time contractors. That's the whole business.

And none of it is because I'm technical (I mean I am, but this process is not).

I've just spent a year pulling Claude apart so that nobody else has to.

I love this stuff, and I want more people to have it running in their business.

And a little bit selfishly: once it's installed you get a pile of your week back, which is exactly when the good stuff starts (like finally having time to build funnels). I'd quite like to be there when it does.

So let me free up your time first. 🩷

Kate x

Kate McKibbin

So, Which One Of These Is You? πŸ‘€

Option one

You've been fiddling with Claude for months

...and you quietly suspect you're using about 4% of it.

Go and count the posts you've saved about getting better at Claude. The prompt carousels. The β€œ10 prompts that'll change your business” ones. The reel you saved at 11pm and have never once gone back to.

You clearly want to figure this out. You've just been doing it one disjointed tip at a time. πŸ˜…

This is the one. The people who get the most out of this are never the beginners.

Option two

Or you think you're too far behind to bother

You're not.

Step 1 starts wherever you are, whether you've never opened Claude or you've been poking at it for a year. 😌

Every step runs on a wizard, so you're never staring at a blank box wondering what to type.

That's exactly who this is built for.

Either way: stop saving things for later, come and do it properly in one go, and actually start getting something back from the thing you're already paying for.

🚫 And if you're after a course to watch or a pile of prompts to save, this isn't it.

What People Say About Learning AI With Us

That's the standard, and it's the whole reason it's built this way.

β€œI have been BLOWN AWAY by this training. Honestly, I've never used an AI like this before and I'm amazed by what it can do. The step by step process, the videos, the easy-to-digest steps...it walks you through it all and has me feeling like a Claude expert, when I'd never used Claude before this.”

Hannah

β€œI've done a couple of AI courses, and also used pre-made gpts - but I have to say yours is the best yet.”

Kim

β€œI've used a few different AI trainings and systems in the past, and honestly, all of them just left me frustrated and thinking I was doing something wrong. Your course was so clear and easy to follow, and I can already see how much it's going to help my business and save me so much time every week!”

Jade

β€œI have to say I was skeptical at first... But I found I really had no idea how much more it could do.”

Patti

β€œI have about a billion prompts I've downloaded from people before but have I used them? No. Why? Because I didn't really understand the path to do so. Your course paves the way clearly.”

β€œI've been using AI since it came out, but even with my other programs, the bots have never been this dialed in and kept going to ask the right questions.”

Sue

Still Got Questions About Claude Like A CEO?

?I've dabbled with Claude but I'm nowhere near advanced. Will I keep up?

That's exactly who this is built for. Every step runs on a wizard, so you're never staring at a blank box wondering what to type.

?I'm on ChatGPT. Do I lose everything I've taught it?

No, and this is the bit most people get wrong. You'll get the proper way to bring your training across, not the copy-paste trick that loses most of it on the way.

?Do I need a paid Claude account?

Yes. I'll show you which plan, and how not to burn through it. That's the only ongoing cost, and it's yours, not mine.

?Do I need Claude Code?

No, and that's deliberate. It's the scary one, it's the one everybody name-drops, and you don't need it.

?Will this work if I'm not a coach?

Yes. The wizards build around your answers, so it works for anyone selling something online. Coaches and course creators are just who I built it for first.

?Is it safe?

None of the workflows are asking for your passwords, and nothing gets left running loose on your computer while you're not watching it.

?When do I get access?

Straight away. All five steps and every bonus are open the moment you're in.

?Is there a guarantee?

Yes. Love it or don't pay. Email us within 7 days and we'll refund you.

πŸ€“ The Maths On Setting Claude Up For $47 Is A Bit Silly

A few years ago you'd have thrown a thousand a month at a copywriter. Nobody does that anymore.

Now it costs you ten hours a week wrestling your AI into something you'd put your name on, and the sales you quietly lost because your copy still sounds like Robotic Coach Barbie.

Five simple steps fixes it. For less than dinner out.

Claude Like A CEO

  • βœ“Your AI roadmap
  • βœ“Your content department
  • βœ“Your customer service department
  • βœ“Your CMO
  • βœ“The walkthrough of my exact setup
  • βœ“BonusThe Sales Copywriter$297
  • βœ“BonusThe Course Builder$97
  • βœ“BonusThe Community Manager$197
  • βœ“BonusThe Numbers Dashboard$197
  • βœ“BonusClaude For Carousels$97
  • βœ“BonusMy five most impactful code words
  • βœ“BonusThe ChatGPT MigrationPriceless
Regular price$197
Today just

$47

Love it or don't pay Β· 7 day guarantee

Instant access. All five steps and every bonus are open the moment you're in.

Kate McKibbin

You're already paying for Claude. Time it started paying you back.

Kate x